diff --git a/FirebaseAnalytics.podspec b/FirebaseAnalytics.podspec
index a724dd2be7..ed34906fbe 100644
--- a/FirebaseAnalytics.podspec
+++ b/FirebaseAnalytics.podspec
@@ -13,7 +13,7 @@ Pod::Spec.new do |s|
     s.authors          = 'Google, Inc.'
 
     s.source           = {
-        :http => 'https://dl.google.com/firebase/ios/analytics/2413e2f24a44098e/FirebaseAnalytics-9.3.0.tar.gz'
+        :http => 'https://dl.google.com/firebase/ios/analytics/560336cad0897c54/FirebaseAnalytics-9.6.0.tar.gz'
     }
 
     s.cocoapods_version = '>= 1.10.0'
diff --git a/GoogleAppMeasurement.podspec b/GoogleAppMeasurement.podspec
index ee1a92f761..784edfe80d 100644
--- a/GoogleAppMeasurement.podspec
+++ b/GoogleAppMeasurement.podspec
@@ -16,7 +16,7 @@ Pod::Spec.new do |s|
     s.authors          = 'Google, Inc.'
 
     s.source           = {
-        :http => 'https://dl.google.com/firebase/ios/analytics/a99080e80d0a7825/GoogleAppMeasurement-9.3.0.tar.gz'
+        :http => 'https://dl.google.com/firebase/ios/analytics/673ce3bb917a7de5/GoogleAppMeasurement-9.6.0.tar.gz'
     }
 
     s.cocoapods_version = '>= 1.10.2'
diff --git a/GoogleAppMeasurementOnDeviceConversion.podspec b/GoogleAppMeasurementOnDeviceConversion.podspec
index 1f1c436b78..08a2da19dd 100644
--- a/GoogleAppMeasurementOnDeviceConversion.podspec
+++ b/GoogleAppMeasurementOnDeviceConversion.podspec
@@ -17,7 +17,7 @@ Pod::Spec.new do |s|
     s.authors          = 'Google, Inc.'
 
     s.source           = {
-        :http => 'https://dl.google.com/firebase/ios/analytics/c9d8918954034e34/GoogleAppMeasurementOnDeviceConversion-9.0.0.tar.gz'
+        :http => 'https://dl.google.com/firebase/ios/analytics/5726fce01ffa0e9e/GoogleAppMeasurementOnDeviceConversion-9.6.0.tar.gz'
     }
 
     s.cocoapods_version = '>= 1.10.2'
diff --git a/Package.swift b/Package.swift
index 1101fc761e..39fc455b64 100644
--- a/Package.swift
+++ b/Package.swift
@@ -150,7 +150,7 @@ let package = Package(
       url: "https://github.com/google/GoogleAppMeasurement.git",
       // Note that CI changes the version to the head of main for CI.
       // See scripts/setup_spm_tests.sh.
-      .exact("9.3.0")
+      .exact("9.6.0")
     ),
     .package(
       name: "GoogleDataTransport",
@@ -344,8 +344,8 @@ let package = Package(
     ),
     .binaryTarget(
       name: "FirebaseAnalytics",
-      url: "https://dl.google.com/firebase/ios/swiftpm/9.3.0/FirebaseAnalytics.zip",
-      checksum: "5f0b6ad144c6894f06e66f3dc51812655e1aa1e4ff444e4c62ddae24d438345c"
+      url: "https://dl.google.com/firebase/ios/swiftpm/9.6.0/FirebaseAnalytics.zip",
+      checksum: "b2f2b38e2764a09af0781c61093693eb61739d0a43f203f2e4cbf10e4aa6c329"
     ),
     .target(
       name: "FirebaseAnalyticsSwiftTarget",